touchmkt·strategy book
touchmkt · the strategy book

Before we spend a dollar,
we do the maths.

Seven short chapters about your business — where you are, what the numbers say, where you want to go. At the end you'll see your real targets: how many customers you need, how many leads that takes, and what budget actually gets you there. Then we build the plan.

7 chapters ~15 minutes 1 honest verdict
Answers save on this device as you go. Rough numbers beat blank fields.
Chapter 1 · Where You Are

The business, as it stands today.

No pitch, no polish — just the facts. This is the baseline every recommendation gets measured against.

Chapter 2 · The Runway

The uncomfortable chapter.

This stays between us. The difference between a growth plan and a survival plan is these four answers — get them wrong and every dollar downstream is aimed at the wrong target.

Chapter 3 · The Goal

Where this is supposed to go.

Two different numbers matter here: what you want, and what the maths says you need. We'll show you both at the end.

Chapter 4 · The Budget

What you're willing to feed the machine.

Ads are a vending machine: money in, leads out — but only above a minimum. Spread too thin across channels, nothing comes out of any of them.

Chapter 5 · The Brand

Who you're becoming — and who you're not.

Content without a point of view is wallpaper. Tell us the character you're playing, and the lines you'll never cross.

Chapter 6 · The Ops Check

Can you catch what we throw?

Half of all ad budgets die here: the leads arrive, and nobody answers. Marketing only works if the machine behind it does.

Chapter 7 · The Verdict

Your numbers, computed.

Straight from your answers — no optimism added. This is the skeleton of the strategy we'll build for you.

We'll come back with a full written strategy: plan, budget, targets, content direction.
Received

The maths is with us.
The strategy comes next.

We'll study your numbers and come back on WhatsApp with a written strategy — targets, budget, channel plan and content direction. Usually within 1–2 working days.